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Monday, June 16, 2008
Learn What is Search Engine Optimization & How to Optimize Your Website For Search Engines
SEO is an action from a webmaster/owner of the website to optimize the website for search engines, to receive maximum traffic and increase ranking in the search engine result pages(SERPs). There are different types of SEO. Some are very specific, trying to dominate very targeted audience, and some are for targeting wide and general audience. Search Engine Optimization is quite long process, and it requires from a webmaster constant testing and tracking, to see what works and what doesn't.

If you are a webmaster, then it's vital to know SEO, because it's a free, effective and clever way to get traffic to your website. There are many guides available on SEO, so you can read them and learn, if you want to be an expert.

Why Does A Website Needs SEO?

Most of the websites on the Internet get their main traffic from search engines, like Google, Yahoo & MSN. If you website cannot be located by search engines, or your content is not indexed in their database, then you are missing your chance to getting free organic traffic. It doesn't matter, what your website is about, because search engines are looking for unique, quality content, and if you have got that, then you are on the right track.

When a user types a keyword (search query) into the search engine, your website might come up in the search results of the user's query matches the content on your website. This way you can receive highly targeted traffic to your website, which can results in revenue, publicity and exposure on the Web.

Can Search Engine Find My Website Without SEO Help?

Search engines are very clever and sneaky. Unless your website has a "no index, no follow" feature enabled, search engines will find your website one day anyway, even if you don't do any SEO.

However, if you learn SEO and how to use it for you website, this can boost the speed of whole process of finding and indexing your website/webpage. The more pages of your website are indexed, the more chances you have that someone will find your website. The Internet is a huge space, and there are lots of competitors, which want to rank higher in SEs, but you can do that better by learning SEO and I am sure that you will get noticed quicker that others.

As I previously mentioned in my article, there are many guides available on the Internet, which provide you with SEO help. I have read many of those guides, and in my opinion one of the best is Brad Callen's guide, called The SEO Mindset. It's a complete step-by-step SEO guide and I highly recommend it for anyone wanting to learn SEO. You can check out his website by visiting http://www.seomastermindset.info

Article Source: http://EzineArticles.com/?expert=Arman_Logan
posted by NaxeruL @ 11:52 PM   102 comments
Saturday, June 24, 2006
Page Rank and PageRank (tm) - Google Toolbar PR vs Actual PR

I realized that there is quite some confusion when it comes to the Term Page Rank. People often referring to the Term in a way that it is ambiguous. The problem is, that the two meanings of the word are very different from each other.

The best way to avoid confusion is to extend the term Page Rank when you are using it in a conversation or article to indicate what you are referring to when you say "Page Rank". Use the terms "Google PageRank" and "Page Ranking" or "Ranking of a Page" instead.

But what exactly are the two meanings of the term and why is one of the two supposed to be inaccurate or incorrect most of the time, when displayed via a certain very popular browser plug-in or specialized SEO tools?

"Page Rank" (two words),
incorporates ALL Ranking criteria used by a Search Engine Algorithm to calculate the Value a page has for a specific Search Term. All Pages that match a Key Phrase are sorted by the Page Rank Value.

This is part of every Search Engine that displays search results by "relevance" and not just alphabetically.

"PageRank(tm)" (PR) - the Google PageRank,
is a numeric value that represents how important a page is on the Web. PageRank is a trademark Term of Google and the algorithm named PageRank is patented by Sergey Brin and Lawrence Page. Google figures that when one page links to another page, it is effectively casting a vote for the other page. The famous PageRank algorithm allows the determination of each pages PageRank in relationship to all pages available on the Web (in the Google Index).

The Google PageRank is only one of over 100 criteria for Google to determine the "Page Rank" of a Page for a specific Key Phrase in Google's vast Search Index.

The Google PageRank(tm) value displayed in the Google Toolbar (the value between 0-10) is not the value used by Google Internally. That means that for example a Page where the Toolbar shows "0" as PageRank might has internally a much higher PageRank, between 3 and 4 for example. The reason for the difference is not clear and people can only speculate.

Even if the displayed PageRank Value would be somewhat accurate, so is it still not the exact number/value Google is using in their Algorithm.

The actual calculated number using the original algorithm is a floating point number with a lot of digits after the decimal point. A site with PR 1 could have an actual PR of 1.298245 another one with PR1 might only has an actual PR of 1.00123.

Integer vs Floating Point
The fact that the Toolbar value is rounded to the next whole number is important, because this invisible difference is making a bigger difference the higher the PageRank of a site becomes (a difference of hundreds of thousands of inbound links between 2 pages with the same displayed PR).

Furthermore, the "Google PageRank(tm)" is a number/value assigned by Google to a page/document, independent from the Keyword Phrase. "Page Rank" on the other hand is the number/value assigned to a page in combination with a specific Keyword Phrase.

Conclusions

Fact 1.
"Page Rank" is not the same as "Google PageRank(tm)"

Fact 2.
"Google PageRank(tm)" shown in the Google Toolbar is not the same as the actual "Google PageRank(tm)" number or value used by Google to determine the "Page Rank" of a Page for a specific Key phrase.

Fact 3.
"Google PageRank(tm)" value is for a specific Page or document on the Web and the "Page Rank" value is for a specific Web Page/Document and Keyword Phrase combination.

Carsten Cumbrowski is an Internet Marketing Entrepreneur with several years experience in Affiliate Marketing, Search Engine Marketing as well as Search Engine Optimization. . He is also an experienced Enterprise Web Solutions Architect and Database Developer. In addition to various commercial Web Projects is Carsten also maintaining a vast collection of useful Web Resources which he made available to the public at his Professional Homepage.

posted by NaxeruL @ 1:50 PM   7 comments
Google Trends: Building Links with the Correct Keywords Makes All the Difference

The most important part of SEO is building great links to your content. The most common mistake is targeting the wrong keywords. The question at hand is, how do I choose my keywords? I have a great suggestion that should help you out.

Google trends is a great help with choosing what you should target. Google trends will show you how much traffic a search term in Google is getting. The power is not in knowing how much traffic it gets, but how much traffic it gets relative to a similar term. Because you get no hard numbers you must remember to keep everything relative. I like to do a common search with every query so I know how much traffic I get relative to the keyword I learn about.

For example, if I want to write an article for an article website, I may try to test Free Content, and Free Articles. To compare these two searches I separate them with a comma and hit search. Then I see that Free Articles is very close to Free Content. I can also choose to add a third keyword if I would like.

I used this tool to optimize many of my pages. By targeting keywords that are searched more you have a lot more people to work for.

Joe Regan maintains getyourcontent.com which allows authors to Post Articles for free. Getyourcontent also allows users to use their Google Adsense code on all content they submit. This makes Getyourcontent the first of its kind. You can post Free Content today

Article Source: http://EzineArticles.com/?expert=Joe_Regan
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posted by NaxeruL @ 1:49 PM   39 comments
Search Engine Optimization - Are There Really "Top Mistakes"?

While researching common search engine mistakes, I was struck by something odd; many sites that profess to present the "Top 5" or "Top 10" search engine mistakes do not agree with each other on what those mistakes really are.

I believe a significant quantity of the search engine information, which is presented as fact, is actually opinion. I can hear you ask the question: Why do you say this? Well, firstly the ranking algorithms are living, dynamic things that change frequently. Secondly, not only do they change, they are also a well kept secret. Thirdly, search algorithms are not simple to reverse engineer.

So my conclusion is that unless the article that proclaims the "Top x mistakes" is written by a Google engineer, I would have to say that it is the author's opinion and would be difficult to substantiate.

Having said that, there are many common pitfalls to avoid, based on solid logical deduction. Try to think like a search engine, your objective being to serve your visitors with relevant and meaningful content. When visiting any site you want to quickly determine what the core purpose of the site and its content is. To do this accurately you need help from the site creators.

So here are some of the things to avoid, in no particular order:

  • Avoid making your site too graphic intensive, with too little text content - search engines struggle with graphics. If you do have a large quantity of graphics, do not forget the ALT tags as these not only aid the visually impaired, but the search engines do pay attention to them.
  • Keywords are important, but avoid "spamming" your document with keywords. If your text reads awkwardly you can bet your bottom dollar that the engines will pick that up.
  • Certain HTML TAGS take precedent and omitting good quality content in these tags is a capital crime in terms of search engines. Make sure you have good, targeted content in the top TAGS. In my view the most important tags are the TITLE tag, the H1, H2 and H3 tags. Also pay attention to what you put in the BOLD tags.
  • Be careful in how you use Tables. Tables can be easy to use to get neat looking layout. I far prefer to use Cascading Style Sheets (CSS) to achieve correct formatting. It keeps your content clean and easy to crawl.
  • Be careful when using dynamic content or dynamic urls. I have come across sites that dynamically create urls for each visitor. This will only lead to Search confusion.
  • Do not believe the hype around search submission tools. Just as is true in life so the adage holds for SEO, "If it seems too good to be true, it usually is!" Take care and submit your site by hand to the major engines or web directories.
  • I have on occasion had to use IFRAMES to include very graphic heavy content. A mistake not to make is to put no content outside the IFRAME. Use the NOFRAMES tag and stick all your search friendly content in there. The chances are that 99% of consumers who view your page will not see this content, but it will give context to the Search Engines.
So the next time you come across an article proclaiming to offer the "Top x" information on search engine mistakes, take a closer look and see if the author offers you any clues as to how they arrived at their findings.

Ken Metcalf is a professional engineer, also holding a business commerce degree. He writes articles in his spare time on technical topics ranging from low level programming to The SEO Blog which deals with search engine optimization. For more information on using Search Engine Technology visit The SEO pages here

Article Source: http://EzineArticles.com/?expert=Ken_Metcalf


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posted by NaxeruL @ 1:47 PM   1 comments
Emphasizing Your Keyword For SEO
Once you get into the search engine optimization game, you will learn all kinds of fundamental axioms. Emphasizing your keyword in code is one.

Emphasizing Your Keyword For SEO

Keywords are the key, pun intended, to search engine optimization. You must develop an understanding of what your prospects are looking for in your area of business. Keyword research is the method for doing this and a step that should be undertaken with great precision and effort.

Assuming you have nailed down your keywords, the question arises as to how to use them on the pages of your site. There are a lot of strategies that work and everyone swears by the one they use. That being said, making sure the primary keyword is emphasized on the page is one strategy that I certainly use frequently.

In my opinion, every page on your site should focus on one keyword phrase. Others prefer to go with a variety of keywords totaling no more than 13 to 15 total words. Each approach works, but you still have to determine the particular phrase you wish to emphasize. Once you have selected the phrase, it helps to draw the attention of the search engine to it by emphasizing it in some way. To do this, most people immediately think of enclosing it in bold html commands. This will work, but there is a better way.

Using heading commands such as H1, H2, H3 and so on are the best way to emphasize a keyword phrase. The commands tell the search engine robots that the enclosed text is the focus of the page. This can only help, but you have to be careful how to use them. Personally, I stick to using them for the title of the page, which corresponds to the keyword phrase I wish to focus on. Trying to use them in the middle of a paragraph of text is not advised as it looks horrific due.

One potential issue with these commands is there size. If you select a default H1, your text is going to be huge. You can counter this by redefining the size if you use cascading sheets. Regardless, make sure the primary keyword is emphasized on the page in one form or another.

Halstatt Pires is with MarketingTitan.com - providing internet marketing services.

Article Source: http://EzineArticles.com/?expert=Halstatt_Pires
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posted by NaxeruL @ 1:46 PM   12 comments
Do-it-Yourself Online Marketing (SEO)
You may want to perform SEO services on your website by yourself but do not know how to get started. You probably have always wanted to get involved more with SEO but simply do not have the time. Unfortunately this is usually caused by the misconception that SEO is easy to implement and does not take a lot of experience. Even though SEO does require experience and time there are several options out there to start doing SEO on your own and be successful.

Option 1: Become an SEO Expert

This is the hardest path to take to implement SEO on your website while yielding the greatest personal satisfaction. You will want to start by spending lots of time reading books and online articles to catch up on the latest SEO trends, practices, and methods. Next you should start experimenting with different methods you learn about, analyze the results, and change your website again. This is the continual learning process of search engine optimization and takes a great amount of time, energy, patience, and resources. However after several months when you start to realize the benefits of your work it will yield a great deal of satisfaction.

This option is recommended for those if you want to start offering SEO services as a part of your business or if you have multiple websites that you manage. If you only have one website and do not plan on providing SEO services to others this route is probably not ideal considering the time involved to make it successful.

Option 2: Find a Professional SEO Guide

This is the ideal option for most people who want to start internet marketing on their own, learn more about the industry, and yet not invest a considerable amount of time in the project. There are several SEO consultants who would be happy to guide you along the way and assist you in creating a successful online campaign. With this option you will not have to learn everything on your own but will have an experienced professional at your side to assist you in creating a successful campaign. The most difficult aspects of SEO could be handled by your consultant while you could manage SEO implementation.

For example your consultant could assist you in developing a keyword phrase list, sample methods of finding link partners, guidelines for using title, alt, heading, bold, internal link, and meta tags. After you have finished working on a few key pages you could request your consultant review your work and give you further suggestions. At first you will probably rely heavily on your consultant for advice but as time goes on your reliance on your consultant will diminish as you become more affluent in SEO practices and techniques. Another important service your consultant should provide is monthly or weekly progress reports. They will most likely have access to software that will enable them to generate reports such as rankings, keyword phrases, incoming link, and others. Consultants can usually provide other valuable insights to help your business succeed online on subjects such as PPC, conversion, usability, professional image, email campaigns, banner advertising, and other online marketing options.

Although this method will require some investment on your end it is far less expensive than a full-service SEO package and over time the cost will diminish as you become adept at SEO yourself.

How to Decide which Option is Best

When deciding between these two options the most relevant question to ask yourself is how much time do you have to invest in SEO. Through experience I would estimate that having an SEO consultant at your side will reduce the time you need to invest in your SEO project by about 50-75%. You must also determine how competitive your industry is. The difference between a national web hosting company and a local pest control company can play a huge factor in how much time will be required to be successful. Whichever path you choose as long as you are dedicated and determined you will succeed!

Eric Morgan is an internet marketing manager at MWI - a Utah Advertiing Agency.

Article Source: http://EzineArticles.com/?expert=Eric_Morgan
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posted by NaxeruL @ 1:45 PM   1 comments
SEO: Search Engines versus Visitors
n the bid to drive traffic to their sites, webmasters often forget why they are in business, and who keeps them in business. Most search engine optimization experts and forums focus on the search engines. The reasons are not far fetched; search engines are the biggest source of qualified traffic to most sites. Without traffic, you are out of business.

But that is not the end of the story. What search engines think about you is very important, but what visitors think about you makes or breaks you. It is visitors that deliver your Most Wanted Response (MWP). If you are selling goods or services online, and your visitors are pissed off with you, search engines cannot come to your rescue. Search engines cannot click through any pages on your site, visit your order page, and place an order. Visitors do.

It makes one wonder why search engines are the main focus in site design and layout, and not visitors, the main reason why the sites were set up in the first place.

One needs to strike a balance between pleasing the search engines and visitors. Visitors should come first. Search engine optimization should be carried out within the corridor whereby visitor experience will not be compromised.

One clear area where the visitor’s interest is thrown to the winds is links/resource pages. This page is meant to be an additional resource for visitors to garner more information on the subject matter. Hard copy books on a subject matter often have at the end, books recommended for further reading. In the list are books that readers can buy, if they want to read further on the subject matter, if they are so inclined. Obviously books on the list have the same theme or are related to subject matter of the publication. Readers who want to seek further information on the subject have the option of buying any of the books on the recommended list.

On the internet, a lot of webmasters simply don’t care. They came to the understanding that Google Page Rank PR plays a big role in search engine rankings, and has a lot to do with to number of incoming links a website has. With that information, they set out to battle. They slap a link/resources page in the middle of nowhere, and go about looking for links with gusto. So far as it is a link, they do not care; they go all out for it. They end up with a link farm with all sorts of strange links on the same page. Some webmasters do not bother spacing out the links, or making them legible. Their eyes are not traffic; they don’t care how their visitors feel.

For some webmasters, the main considerations for placing their page elements are search engines. Search engines determine what goes where. User behavior is not taken into consideration in page layout. The route search engine spiders/robots take determine the sequence and position of page elements.

Still some webmasters, in a bid to make a quick buck from Google Adsense plaster their pages with Google ads. What can be quite annoying sometimes is to look for content, and the first thing you see at the middle column intro is a large slab of Google ad. You come looking for content, and what you get is Ads by Google.

For enduring success online, webmasters have to leave behind a trail of satisfied visitors time and time again. Visitors that will not only keep coming back, but will also tell their friends. A look at your traffic stats tells a story. Number of return visits, page views, entry and exit pages, number of people that added your site to their favorites list etc… These are the folks that click through and deliver your most wanted response. These are the folks that make you money. These are the folks that keep you in business, even if the search engines stop sending you traffic. They have your link in their favorites list. They can always find their way back. Unique visitors can still come through quality sites you exchanged links with.

Apart from delivering a unique content/service, you also need to make money to remain online. You need your visitors to achieve this. That is why it is critical to be yourself and follow your dreams. Don’t allow search engines to run you off course. Search engines are important no doubt, but ultimately it is people that will make you achieve your reason for going online. Have a goal and remain focused. Keep your eyes on your goal. Be it service or content, be the best that you can be.

If your site has excellent content, it is a matter of time, the traffic will come. Other sites will link to you without asking for a link back. People will tell their friends. Before long, the search engines will take notice and spiders/robots will be all over your site.

By staying focused on your visitors and your goal, you get the best of both worlds. By focusing on high rankings at the detriment of unique content and adding value to visitors, you get to lose the traffic you worked so hard for, as you cannot keep them coming back. Soon, the search engines you worked so hard to please will take notice and sometime soon, you will drop off the radar.

As Google stated in its Webmaster guidelines, build your site as if search engines do not exist. It makes a lot of sense in the long term. It is about your visitors. They make or break you, ultimately.

Usiere Uko is the webmaster of Financial Freedom Inspiration website and editor of the monthly Financial Freedom Inspiration Newsletter, a free ezine to inspire you to exit the rat race and fulfill your God given dreams. To subscribe or visit the site, please click on the URL below. http://www.financial-freedom-inspiration.com. He is also webmaster of Nigeria Galleria Nigeria Business Directory.

Article Source: http://EzineArticles.com/?expert=Usiere_Uko
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posted by NaxeruL @ 1:43 PM   28 comments



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It is all about information sharing. Repost the articles I had read which include science and technology issues to general current issues. Hopefully this blog could give the readers valuable input as I do and feel free to drop any comments for improvement and always remember, it is all about information sharing. Thanks for your time!!
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